Skills & Interests
languages
software
hobbies & interests
Serbian (native), English (advanced), Russian (intermediate), German (elementary)
Adobe Illustrator (advanced), Adobe Photoshop (advanced), Adobe Lightroom (advanced), Adobe InDesign (elementary), Adobe After Effects (elementary), Figma (intermediate), Procreate (advanced), CapCut (advanced), Canva (advanced), AI Image Generation (Midjourney, Adobe Firefly)
photography, travel (instagram account with over 20k followers), art history, cooking, marketing & social media, content creation
Education
Faculty of Applied arts, Belgrade
Bachelor of Applied Arts, 240 ECTS credits
First Belgrade grammar school, Belgrade
Sciences and mathematics department
October 2017 - October 2021
September 2013 - June 2017
Graphic & Brand designer (and a few other things) based in Belgrade, Serbia
I graduated in Graphic Design from the Faculty of Applied Arts and have since worked across different sides of the industry: from a marketing agency and a tech start-up to the marketing team of a telecommunications company. I create visual identities, campaigns, and design systems that help brands communicate clearly and stand out. When I'm not designing, you'll probably find me planning my next trip, researching the most random topic you could imagine, or looking for inspiration somewhere really far from my desk.
hi, I am Sofija
Work Experience
Digital Brand Designer
Hyperoptic
• Brand champion, building on Brand Identity, producing a wide range of creative assets for all channels to support funnel activities
• Design and produce ads, web banners, Digital Out of Home, and video content, including scalable paid ads in Smartly.io for Meta campaigns.
• Collaborate with internal and external marketing teams to conceptualize and execute wider campaigns
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October 2025 - now
Freelance designer
Multiple clients
• Jurka Belgrade: Sole designer shaping the brand’s visual identity since launch, creating everything from party visuals and social media content to paid ads and printed materials across all brand touchpoints.
• DealCollab: Built the brand identity from scratch, including logo design, visual guidelines, brand book, social media templates, presentation decks.
• Itekako: Created internal branding materials and employee-focused designs, including custom merchandise, and branded employee gifts
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June 2025 - now
Brand designer (Marketing Team)
Hunch
• In-house creative expert
• Developing visually engaging assets for the company's blog, social media channels, and advertising campaigns, aligning with the brand strategy
• Creating and enhancing Hunch's visual identity, ensuring consistency across all channels and materials
• Designing website assets and website landing pages ensuring an on-brand and user-friendly online experience
• Filming and editing video content for social media
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February 2024 - July 2025
Graphic Designer (Marketing Team)
Hunch
• Delivering design content and illustrations for the Marketing and HR team
• Developing visual concepts and designing advertisements that effectively communicate with target audiences
• Designing marketing campaigns based on a marketing concept and brief
• Creating illustration kit with more than 350 on-brand illustration elements
• Creating a style guide for company social network channels
• Redesigning brand visual identity and design assets
• Creating company merch, welcome kits, partner gift kits, and all promo printed materials
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November 2021 - February 2024
Junior Graphic Designer
McCann Belgrade
• Participating in projects from concept to completion, contributing to the creative process
• Working for brands such as Coca Cola, Erste bank, Galenika, Telekom Srbija, Frikom, Carnex etc.
• Creating assets to meet specific needs, such as packaging, displays, or imagery for print
October 2020 - April 2021